It is only when human mind liberates itself of the limitations and boundaries, technology moves ahead and raises another milestone. This is what perhaps Ethan Marcotte did as he introduced the idea of creating web designs which "responds" to the screen dimensions and resolutions it's being viewed on. His applying for grants Responsive Web site design were viewed on the blog "A list Apart". Getting freedom from screen sizes and resolutions of numerous devices has developed into a liberating and possibly creatively fulfilling experience for your web site designers.

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In the web 0.1 era when static one-page websites are created, things were just about simple, no less than with them in the current era. Gradually, mobile was introduced also it underwent several transformations which continue till today. Along came other devices also, for example Notebook and Kindle. Even though the marketing geeks have always remained on the pursuit for good ways of reaching the customers and target audience, web has always been the most affordable way of emailing them (a proven way initially and a couple way today) with best ROI. It's opened new avenues to forge transparent and uninhibited conversations and possesses hence kept marketing teams on its toes to style their communiqué or websites suited for the not only each screen size but also the features of the each medium or device.



While the quantity of devices will definitely rise, having separate websites for each device can put forth a incredible number websites being designed, updated and managed every day. Needless to say that all website may not convey the identical theme or essence, but demands to become created since your audience could visualize it on a device he's most comfortable with. To top it up, the crowd experience of different browsers may differ vastly. And while we've got the technology evolves further, we'd look at independence from your limited screens of handheld devices. The opportunity to use any surface as a screen could very well be on the horizon!



Today, even Google recommends Responsive Website design as their preferred method for building websites. Moreover, Google Analytics provides a consolidated directory the information of your website from each device, as opposed to different charts and graphs for several sites.

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Responsive Web site design was obviously a term coined by Ethan Marcotte which rests on the concepts of fluid designs and content and image choreography and media queries.